Articles

Discover why companies of all sizes use SmartSurvey

Quantitative and qualitative research, what’s the difference?

Quantitative and Qualitative Research

They are commonly discussed in market research but just what is the difference between qualitative and quantitative research? And how ... Read more

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What is Market Research?

You’re likely familiar with the term market research, and probably intuitively understand parts of its meaning, as the term is ... Read more

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Open Questions: The Complete Guide

When you create a survey or perform other forms of market research, the questions you ask are of the utmost importance. Open ... Read more

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Closed Questions Explained

When conducting any form of research, considering the way questions are structured is essential. Carefully designed questionnaires that use the appropriate type ... Read more

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The Difference Between Survey and Questionnaire

Confused about the difference between surveys and questionnaires? Read our 5 minute guide to the meaning behind each term and how they relate.

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How to Calculate Sample Size

One of the most challenging things for marketers and researchers is determining and defining the right sample size. Read our guide on how to calculate the sample size you need for your survey.

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Primary Research Methods Explained

If you're looking for targeted, relevant data which is optimised for your specific needs, primary research could be the solution. But what is primary research and how does it differ from secondary research?

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GDPR Compliance with Data Collection

If you are collecting data from EU citizens, including your own employees, then GDPR applies to you, even if you are based in a country outside the EU.

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10 Advantages of Online Surveys

Online surveys are a great way to reach and engage with your target audience

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6 Steps To Conducting An Online Survey

The anonymity that the Internet provides makes it the ideal environment for asking your customers what they really think about your business, product, or service.

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Using Employee Attitude Surveys

The employee attitude survey is a management tool business owners or managers use to learn about the views and opinions of their employees on issues pertaining to the company and their role within the organisation.

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10 Tips For Creating An Effective Online Survey

We're here to help you build the best surveys possible.

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The Importance of Customer Satisfaction Surveys

Successful business owners and managers quickly realise that keeping customers costs less than finding new ones.

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